So you’re thinking about opening your Med Spa..
“It’s not about ideas. It’s about making ideas happen.” — Scott Belsky
So you’re thinking about opening your Med Spa..
“It’s not about ideas. It’s about making ideas happen.” — Scott Belsky
The Med Spa Playbook
What nobody tells you about opening a med spa.
Opening a med spa isn’t just about having a vision it means navigating medical liability, malpractice coverage, insurance requirements, state regulations, vendor negotiations, choosing the right equipment, hiring and training staff, delivering exceptional customer service, marketing your business, and building a profitable menu.
“Where do I begin?”
Do I open on my own or buy into a franchise?
What EMR system should I use?
What’s the difference between Google Ads, Yelp Ads, and SEO - and how do I know which equipment, vendors, skincare, or hires are actually worth it?
I’ve been there. I’ve asked every one of those questions while building my own med spa from the ground up and later, turning it into a national franchise.
That’s exactly why I created The Med Spa Playbook™ to help you skip the confusion, avoid expensive mistakes, and get a clear plan that actually works.
Whether you’re starting fresh or scaling what you already have, this is your roadmap to building a profitable, compliant, and standout med spa without guessing your way through it.
The reality? Many new med spas struggle because they don’t have the right guidance, but it doesn’t have to be that way. That’s exactly why I created The Med Spa Playbook™. With over 16 years in aesthetics and more than a decade building, opening, and scaling med spas across the U.S., I’ve lived every challenge, made the mistakes, and built the systems that actually work.
Now, I’m turning those lessons into a blueprint for others - guiding future med spa owners through every phase of growth with the same systems that built a verified national franchise.
Aleksndra Waibel
What you’ll get:
- Step-by-step launch roadmap
- Templates, SOPs, checklists
- Access to discounted vendors + MD network
- Staff training + scripts
- Tools that compare all available EMR systems, including user-friendliness and cost analysis
- Marketing guidance, including strategy, branding direction, and patient acquisition support
- Hiring guides + onboarding systems for your team
- Pricing frameworks
- Compliance and medical oversight setup assistance
- Pre-designed consent forms
- Editable legal templates - including MSAs, MD contracts, patient forms, and employee contracts - that typically cost thousands in legal fees
- 1:1 coaching and guidance sessions for personalized support
- Access to recorded videos available anytime
- Playbook On Demand - direct contact for immediate help when you need fast answers or expert advice
- All documents are ready-to-use, attorney-reviewed, and designed to protect your practice from day one.
What you’ll avoid:
- Costly legal or medical setup mistakes
- Buying the wrong devices or signing restrictive vendor contracts
- Messy EMR systems and chaotic workflows
- Unprofitable menus and poor pricing strategy
- Marketing spend that doesn’t convert
- Hiring the wrong team or building a weak leadership structure
- Ignoring compliance and licensing requirements
- Overpaying for equipment or signing bad financing deals
- Choosing the wrong real estate or overbuilding your space
- Underestimating construction, permitting, or build-out costs
- Knowing who to trust - and who to avoid
Don’t guess - start smart
Limited-time: Save $250 on Playbook Plus when you enroll this week.